Cinema viewing has changed since the advent of the multiplexes. Earlier there were 1500 seats in a single screen. You were captive. Today theatres have a smaller capacity and there are several screens. If you don’t like one kind of film you can always move to another screen.
You can go out and have coffee in the mall and then start seeing another film. Multiplexes have given us the luxury to choose the cinema we wish to watch. The shelf life of a film has become very small. Major audience comes only on the weekends.
Gone are the days of the 75-week movies. As a guy who belongs to the video cassette era and watched the transformation into the VCD, DVD era and now the blue ray I remember seeing golden and platinum jubilee posters. I remember walking through RTC Cross Roads and Ram Kothi or Abids Road road and seeing posters celebrating golden jubilees at Ramakrishna, Maheswari-Parameswari, Sudarashan, Devi, Santosh-Sapna.
Golden and silver jubilees vanished and then came the 100 days, 50 days run. Now it is also about one or two big weekends and the story ends. This year has been a golden period for the industry. We have seen all kind of movies succeed.
Take July for instance – we had Bbuddah, Delhi Belly, Zindagi Na Milegi Dobara, Singham. All different in form and narrative and all successful. Now corporations like UTV and independent producers want to back different kind of cinema. ZNMD is an elitist subject so it did better numbers in multiplexes. But the money coming from multiplexes is huge today.
Singham opened very well all across. The opening day business was phenomenal. But nothing can touch Bodyguard that opened to earth shattering figures. All kind of cinema works now. Be it Jessica, Dil Toh Bachcha Hai Ji, Murder 2, are all enjoyed. Delhi Belly was like a Guy Richie film made for a mature audience. The parameters are different. Total jalwa!
There is space for everyone. Enjoy!!!